Meet Tugi
A small elf with a big heart who believes that kindness can make the world brighter. Discover Tugi’s story, his friends, and what makes him so special.
Learn More About Tugi →Tugi the Elf and the 12 Golden Bells
12 Values • 12 Magical Stories • A Brighter Tomorrow
View All 12 Books →
DOORWAY INTO TUGI’S WORLD
A Little Door to the Whispering Forest
At the beginning of December, a tiny red door appears in a special place at home or in the classroom. Beside it sits Tugi’s little mailbox—and inside, a letter asking for help.
As families read each story together, children follow Tugi’s journey to bring the twelve golden bells back to life. New letters, simple activities, and small acts of kindness make the story feel as though it is unfolding right beyond the door. The tradition can be as simple or as magical as you choose.
There is no need to make every moment perfect. The heart of the tradition is simply spending time together—reading, wondering, creating, and discovering how small acts of kindness can make Christmas brighter.
One little door. Twelve golden bells. A tradition filled with heart.
Discover the Little Red Door Tradition →
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Beautiful Stories
Uplifting tales for the whole family.
Meaningful Values
Kindness, friendship, courage, and more.
Perfect for the Season
Enjoy during Advent and beyond.
A Kinder Tomorrow
Small stories can make a big difference.
“More kindness. Brighter tomorrows.”♥ TUGI BOOKS